“…It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. …”

Sisällysluettelo: “…Part I: Background to strategic foresight -- Historical development of strategic foresight / Theresa Schropp -- Thinking about the future -- Part II: Applications of strategic foresight -- Conceptualising strategic foresight -- Weak signals and trends -- Trend receiver / Rupert Hofmann -- The Delphi method: how experts see the future / Heiko von der Gracht -- Scenario planning -- Futures literacy laboratories / Stefan Bergheim -- Business wargaming -- Design thinking -- Transformation and open strategy -- Strategic foresight and its antecedents -- Part III: Strategic foresight in practice -- Strategic foresight: an emerging field -- Working with strategic foresight: seven principles -- Conclusion…”

“…This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities…”

“…The fifteenth edition of Marketing: An Introduction reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. …”

Sisällysluettelo: “…Introduction -- Part I: managing the multiple identities of cultural joint ventures -- Multiple organisational identities within cultural joint ventures -- Managing interorganisational identities -- Cases and managerial implications of cultural joint ventures -- Part II: Managing the multiple images and brand relationships of cultural joint ventures -- Multiple brand identities and images in cultural joint ventures -- How to manage and join multiple brands -- Cases and managerial implications -- Part III: Bridging the multiple identities and images of cultural joint ventures -- Components of an identity-image view of cultural joint ventures -- Organisational structure, culture, and practices - enabling or hampering boundary crossing -- Facing the challenges in cultural joint ventures - managerial implications -- Capturing the joint and separate organisational identities, brands, and practices -- Cases and managerial implications of cultural joint ventures -- Part IV: The future of cultural joint ventures -- Key future trends for cultural joint ventures -- Part V: Final words -- Concluding on the key points -- Towards a model of identity-image management of cultural joint ventures…”

Sisällysluettelo: “…A global industry -- The economic, social and environmental impacts of conferences and conventions -- The structure of the conference and conventions industry -- Destination and venues -- Roles in conference and convention management -- Winning conference business -- Designing programmes for conferences, conventions and business events -- Integrating virtual attendance into face-to-face meetings -- Planning for conference operations -- Financial management -- Conducting on-site operations -- Post-event reporting -- Trade shows and exhibitions -- The future: trends, challenges and opportunities…”

Sisällysluettelo: “…PART ONE Understanding Services -- 1 The Service Economy -- 2 Service Strategy -- PART TWO Designing the Service Enterprise -- 3 New Service Development -- 4 The Service Encounter -- 5 Supporting Facility and Process Flows -- 6 Service Quality -- 7 Process Improvement -- Supplement: Data Envelopment Analysis (DEA) -- 8 Service Facility Location -- PART THREE Managing Service Operations -- 9 Service Supply Relationships -- 10 Globalization of Services -- 11 Managing Capacity and Demand -- 12 Managing Waiting Lines -- 13 Capacity Planning and Queuing Models -- Supplement: Computer Simulation -- PART FOUR Quantitative Models for Service Management -- 14 Forecasting Demand for Services -- 15 Managing Service Inventory -- 16 Managing Service Projects…”

Sisällysluettelo: “…Climate change risk landscape and ERM maturity -- Climate strategic positioning and risk appetite integration -- Developing an effective climate governance framework -- Climate change risk identification techniques, including stakeholder mapping -- Managing transition risks -- Building climate resilience -- Climate physical risks - data sources, uses and challenges -- Designing an effective emerging climate risk management process -- Emerging climate trends, issues and challenges -- Climate stress and scenario testing -- Climate risk integration into specific business processes -- Financial reporting and climate disclosures…”

Sisällysluettelo: “…Beckley -- How to work with industry experts and influencers for innovation / Veronica Symon -- Words of the wise - virtual staff / Carter Green, Ratapol Teratanavat, and Dulce Paredes -- Found in translation: the adventure of conducting multicultural consumer research / Vanessa Zuccoli and Paulina Morquecho-Campos -- Sturdy bridges to future trends / Katherine C. S. Rhodes, Dulce Paredes, and Jacqueline H. Beckley -- Future trends and direction / Kannapon Lopetcharat, Dulce Paredes, and Jacqueline H. …”

“…Amid all this volatility, it is vital for businesses to not only protect their operations from disruption, but to rise to the challenge that these innovations pose to become game-changers in their sectors.Now in its second edition, Logistics and Supply Chain Innovation provides vital insight into the major trends transforming the supply chain and logistics industry. Featuring a new section on the role of technologies in reducing carbon emissions, case studies from companies such as Amazon, Alibaba, Maersk, UPS and DHL, as well as a full update of all existing content on crowd sourcing and shipping, on-demand delivery, autonomous vehicles and more, Logistics and Supply Chain Innovation is the essential guide to thriving in a rapidly developing logistics landscape. …”

“…Such a procedure makes it easier for logisticians not only to forecast processes but also helps to predict (forecast) and identify potential problems and facilitate the implementation of optimal modern solutions, paying attention to current trends in the supply chain market. An important issue that affects the quality, efficiency and availability (continuity) of the processes implemented within the supply chain is security. …”

Sisällysluettelo: “…Introduction: the end of business as usual -- Trends shaping the global business landscape -- A brief history of digital transformation -- A tale of two startup cultures -- Influencing digital business transformation -- Foundation elements of digital business transformation -- Framework for digital business transformation -- Best practices for successful transformation -- Emerging technologies and human-centered transformation -- Case studies…”

Sisällysluettelo: “…-- Section - PART TWO: Dependent variable techniques -- Chapter - 04: Modelling demand and elasticity -- Chapter - 05: Polynomial distributed lags -- Chapter - 06: Using Poisson regression -- Chapter - 07: Logistic regression and market basket analysis -- Chapter - 08: Survival modelling and lifetime value -- Chapter - 09: Panel regression and same store sales -- Chapter - 10: Introduction to forecasting -- Section - PART THREE: Interrelationship techniques -- Chapter - 11: Simultaneous equations -- Chapter - 12: Principal components and factor analysis -- Chapter - 13: Segmentation overview -- Chapter - 14: Tools of segmentation -- Section - PART FOUR: Focus on media and loyalty -- Chapter - 15: Modelling marcom value -- Chapter - 16: Media mix modelling -- Chapter - 17: Overview of loyalty -- Chapter - 18: Loyalty with SEM -- Chapter - 19: The customer loyalty journey -- Section - PART FIVE: More important topics for everyday marketing -- Chapter - 20: Statistical testing -- Chapter - 21: Introduction to Big Data -- Chapter - 22: Conclusion - The finale -- Chapter - 23: References -- Chapter - 24: Further reading…”

Sisällysluettelo: “…: A brief history of fashion -- 2 It's all in the details : the language of fashion -- 3 The write stuff : writing basics -- Working it -- 4 Ready for takeoff : the runway report -- 5 Don't get left behind : trend reports & service pieces -- 6 Do you see what I see? : Fashion beyond fashion -- Broadening your focus -- 7 Taking it all in : contemporary issues in fashion -- 8 Pitch, please -- Appendix: Postgraduate programs in fashion communication…”

Sisällysluettelo: “…-- Marketing strategy: market segmentation and trends: focusing -- Marketing strategy: positioning, image, branding, and alternative strategies: routes to success -- The marketing plan and th 8P's: the blueprint for action -- Part IV: Implementing the marketing plan: how do we get there? …”

“…Policymakers, too, will benefit from the trends shown in the book to develop future tourist destination plans. Overall, this book provides new insight into tourist behavior from the past to help understand the present and predict the future"--…”

Sisällysluettelo: “…Platform-mediated tourism: social justice and urban governance before and during Covid-19 / Paola Minoia and Salla Jokela -- Performing a peer-to-peer economy: how Airbnb hosts navigate socio- institutional frameworks / Mathilde Dissing Christensen -- Self-perceptions of Airbnb hosts’ responsibility: a moral identity perspective / Anna Farmaki, Dimitrios Stergiou and Antonios Kaniadakis -- The social practices of hosting P2P social dining events: insights for sustainable tourism / Anna Davies, Agnese Cretella, Ferne Edwards and Brigida Marovelli -- Overtourism and online short- term rental platforms in Italian cities / Filippo Celata and Antonello Romano -- Venice as a short-term city: between global trends and local lock-ins / Giacomo-Maria Salerno and Antonio Paolo Russo -- Whose right to the city? …”

Sisällysluettelo: “…Introduction -- The textile sample -- Fibres -- Fabric construction -- Surface treatments --Colour and trends -- Textile used in fashion design…”

Aiheet: “…Mass shootings United States Forecasting…”