Sisällysluettelo: “…Introduction: stories about users -- A slice of the world -- Finding connections -- Persona writing -- Personas in use -- Personas go agile -- Going global - international personas -- Automatic persona generation for online content creators: conceptual rationale and a research agenda -- Making your personas live…”

Sisällysluettelo: “…Phase 2: Conception & gestation (creating personas). -- 5. Phase 3: Birth & maturation (launching and communicating personas). -- 6. …”

Sisällysluettelo: “…Introduction to Agile -- Personas -- Content backlog and items -- Estimating your work -- Time boxing…”

“…helps readers, young and old alike, understand the implications of their online personas and reputations. The authors offer a guide to the many pitfalls and risks of certain online activities and provide a roadmap to taking charge of your own online reputation for personal and professional success"-- "This book helps readers, young and old alike, understand the implications of their online personas and reputations. …”

Sisällysluettelo: “…Personas -- What do users want? (and where, and when, and why?) -- Sketching and prototyping -- Testing on live users -- Telemetry and analytics -- Security and privacy -- Making it just work -- Case study: commuter rail mobile app -- Case study: medical patient portal…”

Sisällysluettelo: “…Part 1: Preparation and planning -- Service system and service operation -- Service concept -- Service evaluation -- Personas -- Part 2: Insights and implementation -- Service blueprint -- Touchpoints -- Journey maps -- User influence model -- Part 3: Measuring and testing -- User feedback planning -- Service prototyping -- Service assessment model -- Service quality -- Service delivery gap -- Service recovery…”

Sisällysluettelo: “…CHAPTER 1: Personas ; CHAPTER 2: Task models ; CHAPTER 3: User journeys ; CHAPTER 4: Content requirements ; CHAPTER 5: Sitemaps ; CHAPTER 6: Wireframes ; CHAPTER 7: Usability test reports ; CHAPTER 8: Funnel diagrams…”

Sisällysluettelo: “…-- UX Design Process -- User behavior basics and User Research -- Getting to know your users -- User Personas -- Designing Behavior -- Visual Design Principles and Processes -- Wireframes and Prototyping -- UI Design and Implementation -- Frontend UI Implementation and Process --Post-launching UX Activities -- Designing for Big Data…”

Sisällysluettelo: “…Personas -- 11. Defining Requirements -- 12. Putting It All Together: The User and Domain Analysis -- 13. …”

Sisällysluettelo: “…Modelling users and personas -- 12. Modelling stories and scenarios -- 13. Organising tasks and requirements -- 14. …”

Sisällysluettelo: “…Machine generated contents note: About the Authors Acknowledgments Introduction: A short history of the new public self References Part One: Conceptualising Persona Chapter 1 Persona and its Uses Persona studies and the public self From personae to persona The Pre-Modern to the Contemporary Self Applying Persona Persona in Psychology Persona in Literature Persona in Performing Arts Persona as performance Persona through personalisation References Chapter 2 The contemporary significance of persona Introduction Intercommunication: the human-machine interface Celebrity and surveillance Intercommunication Intercommunication and Affect Theory Conclusion References Chapter 3 Intercommunication and the Dimensions and Registers of Persona Introduction Persona as Individualised Persona as Interpersonal Persona as Indexical Persona as Inter-networked Registers of Performance Professional Personal Intimate Five dimensions of persona Public Dimension of Persona Mediatized Dimension of PersonaPerformative Dimension of Persona Collective Dimension of Persona The Fifth Dimension of Persona: Value, Agency, Reputation, Prestige (VARP) Conclusion References Chapter 4 The collective constitution of public persona Micro-Publics Microcelebrity Surveillance Capitalism and Persuasive Technologies Persona as digital objects Digital objects, micro-publics and hyperobjects Digital Object and Autosurveillance Conclusion References Part Two: Researching Persona Chapter 5 Analysing contemporary persona: methods to reveal the public version of the self Researching ourselves: reflexivity, autoethnography,and first-person action research Interpreting the public self: Interpretative phenomenological analysis Personas in the making: Second-person action research Reputation and inter-related persona: Prosopographic field study Networked selves: Information visualisation and exploration Conclusion References Chapter 6 The Artist's Persona The Artist as Subject The artist myth Romanticism and the arts Self-presentation in the myth of the artist Artist's typologies Authors, auteurs, and makers The Artist as Creative Labourer Online Artistness Conclusion References Chapter 7 From Player to Persona The Role of Avatars From Avatar to Persona The Rise and Fall of the Gamer Gâmeur: from modder to indie game developer persona Public Mediatized Performative Collective Intentional Value (VARP) Conclusion References Chapter 8 The Professional Persona Work,Public Identity and the Concept of the Professional Step One: Identify online culture's destabilizing effect on Professional Personas Step 2: The Instability of Past Value and the push to New Value Step 3: Agency, active visibility and the professional persona Step 4: The Online Transformation of Professional Reputation and Prestige Conclusion References Conclusion The research so far We are not alone: Other research and the Persona Studies Journal What still needs to be done Everyday Persona Professional Persona Comparative Persona Political Persona Expanding the data analytics of (online) persona Emojis and Avatars: the persona-fication of emotion and gestural communication Conclusion References Glossary: Key Words in Persona Studies…”